About the Gathering Logo
We are happy to share the logo files with you for promotional use in your congregation and community and ask that you abide by the following style guide standards.
Standards for acceptable use of the official 2019 LCMS Youth Gathering identity mark:
- Proportions should remain consistent to the original design and not be distorted, redrawn or recomposed.
- No alternative fonts can substitute for the typographic elements within the mark.
- The mark should not be used on any background that would interfere with the legibility or ability to be recognizable.
- No elements may be removed from or added to the mark.
The mark can be sized as needed, taking care that proportions remain exact. For the sake of readability, i should not be reduced below 0.5” for print or 36 px for web.
To preserve the integrity and visual impact of the Real. Present. God. logo, always maintain plenty of clear space around it. The clear space allows the logo to be seen quickly and helps maintain a clean design aesthetic. The “clear space” is equal to the height of the “R” in “Real”.
The logo and theme of the LCMS Youth Gathering, including those of previously held Gatherings, are and shall remain the property of The Lutheran Church – Missouri Synod Office of National Mission Youth Ministry.
The LCMS Youth Gathering/LCMS Youth Ministry retains the right to determine who may use the logo and in what way. The Gathering/Youth Ministry reserves the right to decline a request for use that could damage the integrity of the Gathering or youth ministry in the LCMS.
Ordinarily, the logo and theme may be used by LCMS districts and congregational youth ministry programs for the promotion of the Gathering and youth ministry.
It must be used to promote and support youth ministry.
It may be used on products to help young people raise funds to get to the Gathering; it may not be used for profit by any individuals or groups apart from congregational youth ministry.
Incentive salespersons shall not be permitted to use the logo and theme to create a catalog of product to promote to congregations as fundraising products without the expressed permission of the LCMS Youth Ministry Office. Please contact us as firstname.lastname@example.org.
T-shirts & Soft Goods
The identity mark can be used on soft goods such as t-shirts. Please do not use yellow or orange as a color for group t-shirts as our key volunteers, Community Life Builders and Young Adult Volunteers, wear these colors. Thank you for your consideration.
Identity Mark Colors
The color palette serves as a foundation for all design work and provides the strong visual cues needed to identify the brand. Use the logo colors sparingly so they do not outshine the logo. A designer or printer may request these qualifications.
The 2019 LCMS Youth Gathering uses Proxima Nova as the primary typeface for all text: headlines, subheads, and body copy.
Multiple weights help establish a clear hierarchy and draw the reader’s attention to important content. The Gathering uses Proxima Nova Semibold, Proxima Nova Bold, Proxima Nova Regular, and Proxima Nova Light.
If you have any questions regarding the logo or its use, please contact the youth ministry office. Any use or redistribution of the logo for the 2019 LCMS Youth Gathering not in accordance with the specified guidelines or in any way not expressly given by the The Lutheran Church – Missouri Synod LCMS Youth Ministry is prohibited without written consent.